When you run a small business you must develop an effective marketing campaign, to help your business grow. You’ve probably already got a strategy in place, but it’s vital to review your campaign from time to time, to make improvements. To help you develop a winning strategy, consider these top ten marketing moves.
1. Personalized Marketing
To improve your marketing strategy it’s important to focus on personalized marketing. With the help of personalized marketing, it’s more likely that the consumer will commit to the desired action, (whether that’s subscribing or purchasing). To deliver a personalized marketing strategy it can be useful to consider the following ideas:
- Chatbots: By using chatbots business brands can offer a more personalized experience for site visitors. A chatbot can review the customer’s past interactions, and use this info to enhance the conversation and service.
- Emails: When you send personalized emails you’ll increase open rates and conversions.
- Product suggestions: Brands can benefit from offering product recommendations, customers enjoy product suggestions and these often result in increased sales.
2. Virtual Events
Virtual events have helped businesses to market themselves throughout the COVID 19 pandemic, and we can expect to see plenty more virtual events throughout 2021. With the help of virtual events, businesses can expand their audiences, and promote their brand story.
Virtual events are more easily accessible than in-person events, meaning that these events can draw larger audiences. It’s vital that businesses choose the best guest speakers, and ensure that these events are unique and engaging. As restrictions are lifted we will start to see a lot more in-person events. To provide your guests with the best experience you might need to think about wifi for construction and temporary buildings.
3. Corporate Social Responsibility
Corporate Social Responsibility is a kind of business model that allows brands to assess their impact on society. CSR encourages brands to think about how they influence society, whether it’s politically, socially, environmentally, or economically. To increase your popularity, it’s important to align your brand with good values, and show your customers that you are making a positive impact. Brands need to think about eco-friendly practices, and demonstrating philanthropy.
4 . Social Commerce
Social commerce lets businesses sell their products by using their social accounts. Social shopping means that consumers can browse and buy products, all within a social post. Customers like social commerce because it offers a more interactive and streamlined experience. There are several benefits to take advantage of including:
- Better user engagement.
- Boost your search engine rankings.
- Reach a wider audience.
5. User Generated Content
User-generated content means that the content has been made by an internet user, rather than the brand. User-generated content comes in the form of videos, photographs, or social posts. It’s not unusual for customers to take pictures and videos of themselves using products, all brands need to do is use that content to their advantage. UGC usually performs better than content that’s been made by brands. With the help of UGC, brands can improve their authenticity, get content that’s unique and creative, and reach a wider audience.
6. Focus On Data Analytics
It’s important to focus on data analytics, to determine your strengths and weaknesses. The consumer journey is more complex than ever before, and so brands need to ensure that they understand every stage. It’s important that you can visualize your data, and use it to make improvements. With analytics, you can design highly targeted campaigns, and improve personalization. Analytics can also help you to ensure that you are consistent on all your social channels. Above all, your data should be used to improve your products and services.
7. Interactive content
There are several different options for interactive content, whether it’s polls, contests, interactive videos, quizzes, or surveys. Web-users enjoy interactive content, and using it can help you to improve user experience. When you’re content is more fun, you’re far more likely to boost conversions and grow your audience. There are many more benefits to offering interactive content including:
- Enhance Customer Loyalty: With the help of interactive content, brands can enhance customer loyalty and help customers to get more enjoyment out of products and services.
- Capture More Data: Using quizzes and polls brands can capture useful info to improve the quality of their campaigns.
- Make It Personalized: Interactive marketing can allow brands to deliver personalized marketing campaigns that convert.
8. Nostalgia
Many brands use nostalgia as a marketing tactic. It’s about using ideas and references that give the audience good memories, encouraging them to reminiscence. According to Forbes magazine: ‘ Brands from all industries are experimenting with nostalgia marketing-tapping into positive cultural memories from previous decades, designed to drive energy to modern campaigns. Coca-Cola, Microsoft, Lego, and even Herbal Essences hair care products are just some of the brands that are trying their hands at stepping back in time to reignite campaign strategies of the past.’
9. Keep Up The Video Marketing
Using video content brands can offer their audiences an engaging and visual experience. Today, video content and videos are having immense growth in content marketing strategy. Compared to other forms of content, videos provide better results on social media channels and get higher engagement with the audience. It is estimated that people prefer to watch a short branded video production rather than to read a long description of your product or service. There are different types of product videos that can certainly help you with your brand recognition. For instance, creating a product video is an important component for your eCommerce strategy plan as it helps to visually demonstrate your product for your customers without having to visit in person.
Video is the perfect tool to complement your products and services, and even to enhance them. There are several benefits to using video content including:
- More Creative Content: Video content is the perfect way to get creative, and deliver your audiences an entertaining experience.
- Improve Conversions: When you offer video content on your web pages you’ll increase conversions.
- More Credibility: Whether it’s live streaming an event or a cool marketing video, you can improve your credibility and establish yourself as a thought leader.
10. Interactive content
There are several different options for interactive content, whether it’s polls, contests, interactive videos, quizzes, or surveys. Web-users enjoy interactive content, and using it can help you to improve user experience. When you’re content is more fun, you’re far more likely to boost conversions and grow your audience. There are many more benefits to offering interactive content including:
- Enhance Customer Loyalty: With the help of interactive content, brands can enhance customer loyalty and help customers to get more enjoyment out of products and services.
- Capture More Data: Using quizzes and polls brands can capture useful info to improve the quality of their campaigns.
- Make It Personalized: Interactive marketing can allow brands to deliver personalized marketing campaigns that convert.
Conclusion
With the help of these tips, you’ll create a fool proof marketing strategy that drives leads and improves your ROI. Make sure that you review your strategy every few months, paying attention to new trends and best practices in the marketing world. There are so many key elements to running a business, from time management practices to budgeting and development. With the best marketing strategies, you’ll stay one step ahead of the competition.
