There’s a great deal of advice out there. That leads to so many different options, perspectives, and mindsets to consider before you start your brand. But just like theorizing about the perfect workout plan and never entering the gym, sometimes it’s just better to do than to endlessly theorize. After all, not all business advice is going to be perfectly applicable to your situation.
For example, if you’ve been reading a business blog from the United States, you may find that your small home-based business in the UK has to operate within slightly different rules, regulations and cultural norms. The broad strokes are the same, but it’s the details where things may be a little incompatible.
So, how can you fit generalized business advice to your firm? Like a good suit, is it possible to tailor a universal garment to fit you more correctly? In this post, we’ll discuss a few categories where that will make sense:
Consider The Unique Challenges Of Your Industry
It’s important to be mindful of your industry and its quirks and use that as a platform for considering your specific challenges. This can help you filter out the best advice. For example, integrating payment processors is essential to get right if you hope to enact trust and provide a secure method of paying your business, but payment processing for online gambling or other high-risk industries might require a unique service provider willing to onboard you.
This is just one example – perhaps you hope to integrate card payments without relying on external platform providers like PayPal or Apple Pay, but that will require a diligent justification for your potential audience. When you filter your approach this way, you’ll be more likely to come to a better outcome.
Your Firm’s Values
It’s not just challenges, but values that help define a modern business despite its challenges. For example, perhaps you could generate some quick clout and exposure online using quick, meme-filled social media content that hopes to be outrageous, but does that work with your brand strategy and the respect it deserves?
Sometimes, slower but more purposeful content plans can help your brand develop, no matter what the latest marketing craze being advocated for is.
Consider The Conventions Of Your Given Space
It’s important to note that breaking the marketing conventions or positioning your brand in a unique setting doesn’t always mean following the crowd or only moving along acceptable routes. For example, a vegan brand might be taught to always emphasize sustainability, environmental care, and anti-animal consumption ethics in its marketing content. Sure, that makes a great deal of sense.
But what if your brand didn’t do that thanks to its given approach? Perhaps switching to vegan products simply helps you cook a better product, or manufacture a better supplement, without necessarily having to shift your entire brand strategy across. It’s good to think beyond the conventions – sometimes jackfruit can make a good pulled pork alternative not just because it’s a vegan alternative, but because it’s a delicious and superior option in the eyes of your brand. This attitude helps you stop following everyone else’s perspective, and lets you retain your brand integrity.
With this advice, we hope you can think more widely about generalized business advice, and perfect your firm’s approach despite it.
