In today’s ultra-competitive market, it’s the little extras that can really make your business stand out and make you more loved and more successful, so let’s take a look at a few of the extras your business should probably consider offering right now:
1. Custom Gift Wrapping Paper
Imagine the delight on your customers’ faces when they receive products wrapped in stunning, custom gift wrapping paper. Whether it’s splashed with your logo, festooned with festive designs, or even tailored to specific holidays or events, custom wrapping paper adds a personal touch that screams luxury and thoughtfulness. Plus, it’s not just wrapping paper; it’s a brand experience, a mobile advert, and a potential unboxing sensation all rolled into one!
2. Loyalty Perks That Actually Feel Perky
Tired of loyalty cards that get lost in the abyss of wallets and drawers? Why not jazz up your loyalty program with rewards that make your customers do a double-take? Think along the lines of exclusive access to new products, special birthday bonuses, or even an annual ‘loyalty gala’ event. Make being loyal to your brand feel like an exclusive membership to the coolest club in town.
3. Surprise ‘Thank You’ Gestures
Who said “thank you” has to be boring? Surprise your customers with random acts of gratitude. This could be anything from a personalised thank you video, a random upgrade to their purchase, or a simple hand-written note tucked into their order. These unexpected tokens of appreciation can turn a routine transaction into a memorable experience.
4. Free Workshops or Webinars
Knowledge is power, and sharing it can be a powerful tool for building customer loyalty. Offer free workshops or webinars that add value beyond what you sell. For instance, if you’re a bookstore, how about a monthly book club or writing workshops? If you sell kitchen supplies, maybe throw in some cooking classes. It’s all about creating value that enhances the lifestyle of your customers, not just selling products.
5. A Killer Return Policy
Let’s be honest, a great return policy can be the deciding factor in a purchase decision, especially when you are buying online. Make yours stand out by making it as painless as possible. Consider longer return periods, free return shipping, or the ability to swap products. A flexible return policy shows confidence in your products and puts customers at ease, making them more likely to take the plunge.
6. Eco-Friendly Initiatives
In a world increasingly conscious of its environmental footprint, showing that your business cares about the planet can really resonate with customers all over the place. Whether it’s using sustainable materials, offsetting shipping emissions, or supporting environmental charities, green initiatives can boost your brand’s image and appeal,m which means more sales for you too, of course!
By incorporating these extras into your business strategy, you’re not just selling a product or a service; you’re creating an experience that’s hard to forget, and that can only mean good things for your brand’s PR, and your business’ bottom line, right?
